What should I look for when hiring a PR company?

You should look for a company that: Accurately assesses your individual needs. Respects and maximizes your budget. Determines actionable and measurable goals. Assigns senior-level public relations specialists to oversee your campaign. Is innovative and has the creativity needed to spark interest in your company, product, brand or event. Answers all of your questions in a timely manner and takes the time to explain any aspect of the proposed campaign. Goes beyond the call of duty - a company that becomes a strategic member of your team.

Should I hire an industry-specific PR agency?

At RPPR our focus is on consumer products and services that cut across a wide variety of industries - from fashion-forward items to high-tech gadgets that make life a little easier, a little more comfortable and a lot more beautiful. Each and every day we work with media in numerous industries and have an extensive network of contacts. And because we have worked across the spectrum, we know how to get results faster. While industry-specific companies can provide excellent results, a PR company like RPPR has a broader understanding of the media that can work to your advantage.

How can I measure the success of my PR campaign?

Every time we sit down with a new client, we define success through a needs assessment plan. Aims and objectives are established. At RPPR we give you an easy way to measure and evaluate the campaign, because we provide transparent campaign monitoring. At RPPR it's more than the tally of your media coverage; it's about the impact to public opinion.

How can you control my PR message?

This is where the experience of a dedicated public relations firm is priceless. RPPR has the know-how to put out well-crafted media releases that are newsworthy and attention-grabbing. We tell your story and tell it again. We develop a bold, exciting public relations campaign that considers all aspects of your corporate identity. We groom you to speak to the media, so that you become a pro at fielding questions and delivering your company's story in a positive light. Because we believe in each and every one of our clients we deliver credible stories that resonate with the press.

What's the normal length of a PR contract?

Generally speaking, with the exception of special events, a public relations contract is for either a six month or a one-year period.

How much does PR cost?

Because the role of public relations is to secure coverage in unbiased media such as newspapers, magazines, television and radio, a PR campaign costs a lot less than advertising. At RPPR we work with a wide variety of clients to maximize their budget. We're dedicated to spreading your message better, faster and more effectively. RPPR's method of billing: a monthly retainer for our clients based on a 6 or 12-month period. This flat monthly fee does not include out-of-pocket expenses such as long distance, couriers, supplies and travel. Because we don't believe in cookie-cutter solutions, every campaign cost is different. Contact us and we'll impress you with what we can achieve on your budget.

What is PR?

The official Mirriam-Webster dictionary defines public relations as " the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution; also: the degree of understanding and goodwill achieved." We think public relations is far more. It's also about achieving a favorable opinion and brand appeal. Not with any market but with your target audience and its influencers. It's not smoke and mirrors, or creating a "buzz"; it's bold strategies designed to enhance your firm's reputation that build and maintain the company identity. It's one part art, one part science and 100% passion.

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